Label in bgr

Background label

Direct marketing, using catalogues, was practiced in 15th-century England and Europe. The publisher Aldus Manutius of Venice printed a catalogue of the books he offered for sale. In 1667, the English gardener, William Lucas, published a seed catalogue, which he mailed to his customers to inform them of his prices. Catalogues spread to colonial America, where Benjamin Franklin is believed to have been the first cataloguer in British America. In 1744, he produced a catalogue of scientific and academic books.

18th century English entrepreneur and potter Josiah Wedgwood developed modern marketing techniques and was an early advocate of direct mail.

Meeting the demands of the consumer revolution and growth in wealth of the middle classes that helped drive the Industrial Revolution in Britain, the Following the industrial revolution of the late 18th-century, a growing middle class created new demand for goods and services. Entrepreneurs, including Matthew Boulton and pottery manufacturer, Josiah Wedgwood, pioneered many of the marketing strategies used today, including direct marketing.

 

I am a blockquote. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

O yeah!

Our team

With a full team of marketing experts at your disposal,
anything is possible

About

Being a small or medium-sized business doesn’t mean you can’t do big things. That’s why we love digital media—because it provides a level playing field for everyone. We help SMEs make the most out of digital, thereby driving business and helping them grow.

Follow Us:
Follow Us:

Recent Updates

April 14th, 2021 06:56 pm
April 12th, 2020 01:40 pm

Newsletter

Join our mailing list to receive news and announcements

Copyright © 2021 All rights reserved.