SUN PAPADAM
Our clients are at the heart of everything we do. We take pride in building lasting relationships with businesses of all sizes, across a wide range of industries. We understand that every client is unique and work closely with them to understand their specific needs and goals..
CASE STUDY
Sun Pappadam was an established brand in Sri Lanka for over 30 years and was the market leader for quality papadams. However, the brand faced challenges in expanding into new markets and repositioning itself in existing markets. They needed to elevate their brand image and marketing strategies to stand out from their competitors.
Challenge:
The primary challenge for us was to help Sun Pappadam reposition itself in the market and introduce new packaging solutions that would appeal to a wider audience. We needed to develop a brand strategy that would communicate the unique value proposition of the product and help Sun Pappadam stand out from its competitors.
Solution:
We worked closely with the client to develop a brand strategy that would help them reposition themselves in the market. Our strategy focused on the following key elements:
New Packaging Solutions: We recommended introducing new packaging solutions that would appeal to a wider audience. We suggested moving away from traditional packaging methods and introducing pappadam boxes that would protect the product and showcase its unique features.
Repositioning the Brand: We recommended repositioning the brand as a premium product that offered high-quality pappadams made from the finest ingredients. We highlighted the brand’s long-standing reputation for quality and communicated its unique selling points to the target audience.
Digital Marketing: We developed a comprehensive digital marketing strategy that focused on different channels to reach the target audience. We used social media, influencer marketing, and other digital marketing channels to create brand awareness and generate interest in the product.
Results:
Our efforts led to a successful repositioning of Sun Pappadam in the FMCG market. The brand was able to establish itself as a premium product that offered high-quality pappadams made from the finest ingredients. Our new packaging solutions helped the brand stand out on the shelves and attract the attention of the consumers.
Our marketing strategies helped us reach a wider audience, and our digital campaigns generated significant interest in the product. As a result, Sun Pappadam was able to expand into new markets and increase its market share in existing markets.
Conclusion:
Repositioning Sun Pappadam in the FMCG market was a successful venture that helped the brand establish itself as a premium product and increase its market share. Our new packaging solutions and digital marketing strategies helped the brand stand out from its competitors and reach a wider audience. As a result, Sun Pappadam was able to generate significant revenue and grow its business.
