WINRICH
Winrich, a kitchen and bakery equipment brand, was initially 100% reliant on above-the-line (ATL) advertising channels such as radio and press.
CASE STUDY
Our client, a kitchen and bakery equipment brand, was initially 100% reliant on above-the-line (ATL) advertising channels such as radio and press. However, after two years, they decided to transition to a fully digital approach to save costs and improve their sales.
Challenge:
The main challenge for us was to penetrate the niche target audience of bakery and kitchen restaurant owners who spend limited time on social media. We had to develop a strategy to target this specific audience using creatives and tactics that would lead to an increase in sales inquiries.
Solution:
We developed a comprehensive digital marketing strategy that included social media advertising, search engine optimization (SEO), content marketing, and email marketing. We crafted engaging creatives and messages that resonated with our target audience, showcasing the benefits of our client’s kitchen and bakery equipment.
One of our main tactics was to use highly targeted Facebook ads that were aimed at kitchen and bakery restaurant owners in specific locations. We also created content that was informative and valuable to this target audience, such as recipes and cooking tips.
Today, the brand is 100% digital
Results:
Our efforts led to a significant increase in sales inquiries for our client. We were able to save them more than 70% of their advertising budget while increasing sales by 62%. Moreover, our targeted approach helped us penetrate the niche audience of kitchen and bakery restaurant owners who spend limited time on social media.
Today, the brand is 100% digital, and we have created a top-of-mind (TOM) brand recall for kitchen and bakery equipment.
Our client has established themselves as a leader in their industry, with their equipment being the top choice for many kitchen and bakery owners.
Transitioning from ATL to digital was a challenging but rewarding experience for our client. With our help, they were able to target a niche audience, save costs, and increase their sales. Today, they are a TOM brand recall for kitchen and bakery equipment, thanks to our successful digital marketing strategy.
